ATTENTION ALL RUNNERS!

I Got Some Really Bad News For You!

Listen up.

This is serious stuff.

If you have been told that jogging/running is a great exercise for fat loss, you need to stop right here and get a reality check.

I am sick and tired of seeing people do this – devote so much time and energy to an exercise they should ABSOLUTELY NEVER BE DOING.

Before some of you avid joggers start feeling righteous and begin foaming at the mouth, give me a second to qualify what I’m saying.

Back up in 2006, a couple of smart guys in white lab coats called Williams and Woods set up a study to follow 13,000 joggers who subscribed to Runner’s World mag (I’m not even going to joke about how that’s a planet between Pluto and Uranus).

Yes, that’s right – thirteen thousand runners (just in case someone got concerned with “statistical significance”).

This study recorded runners’ bodyweight over the years and made an extremely alarming discovery.

It found that all of them actually GAINED WEIGHT from year to year.

Yes – even those ultra-dedicated dudes and dudettes who ran 68km a week got seriously chubbier!

Say WHAT?

How is that even possible?

Well, Snugglebum – it is.

All of 13,000 times possible.

So much for running as a great way for burning off fat.

Well, after they recovered from that wallop, Willi and Woodi (the guys in the lab coats) did some math in their whizzbrains (while sitting in front of a cranked air circulator to prevent their cranial boxes from overheating).

After crunching the numbers, they suggested that runners would need to add 2 miles of running distance per week each year in order to stay lean.

Huh?

OK, so let’s see if I got this right.

If I took up running as an exercise option, I would need to run an extra 20 miles each week every 10 years in order to make running work for me.

So, if I am running 20 miles a week when I’m 20 years old, I would need to run 40 miles a week when I am 30 years old and 60 miles a week when I am 40 years old.

60 miles a week every week? That’s a whole marathon every 3 days, dammit!

Doesn’t sound good at all to me.

How does it sound to you?

SO, WHY DOES THIS HAPPEN?

Why would you need to run MORE every week?

The secret is, of course, the body’s miraculous ability to adapt.

The repetitive mode of the exercise will make the body find a more efficient way to do it – thereby making each run far LESS effective than the last.

Because the body figures out a way to expend less and less energy every time.

So, please spare me the myths about how great running is – facts show us differently.

Of course, I’ve had years of run-ins (excuse the pun) with joggers and people who think of running the same way that Garfield thinks of lasagne.

I’ve long since realized that some people you just can’t convince to see the truth.

So I am not trying to force anyone off anything. If running floats your boat, then go ahead and let it float.

Jog your little hearts right out.

I’m just directing this at those who want a better, more effective way to exercise.

And I am not saying slightly more effective, or marginally better.

I am talking about 9 times more effective.

I am talking serious results – for those who take themselves and their health seriously.

I am talking resistance training.

If you want maximum results for your time investment, this is the way you need to exercise.

Additionally, peppering this with a little High Intensity Interval Training (HIIT) will make it even more effective.

And that’s especially if you are a woman.

If you’re on the market for killer legs and a drop dead gorgeous butt, a tight, toned mid-section, and firm, strong arms, this is how you make them happen.

Running won’t.

Sorry, wrong number.

NOW, HOW DO YOU DO THAT?

You can get your quest for a killer booty done in one of two ways.

You could (Method A) get your ass to a gym and spend years experimenting, trying to find the best way that works for you.

That’s going to take years of trial and error – most people who take the DIY option (ostensibly to save money) flop out after 6-8 weeks of frustration.

However, (Method B) you could invest in yourself and get on a good program with a good coach.

That cuts down the learning curve, gets results much faster, more predictably and in a much safer way.

Now, we don’t have a good program with a good coach.

We have a great program with an awesome coach.

I am talking Re-Invention.

That’s our flagship Life Performance program – where we take you from where you are now on a journey that takes you closer to your dream – step by step, every single day.

Here are a few ways in which Re-Invention will work for you:

You will:

Drop inches off your waist, hips and thighs

Firm up all those jiggly bits you hate so much

Build strong, lean, toned muscles

Begin sleeping better

Reduce anxiety

Clear up your skin

Reduce inflammation

Sort out digestive issues and stomach bloat

Have endless amounts of energy

Look much better in your favourite clothes

And that’s only the tip of the iceberg.

Re-Invention is actually designed to change your life around – by getting you back in touch with your happiness.

And with a support group of your peers and a coach and mentor around you at all times, it basically guarantees your continued motivation and achievement.

And that’s why it is so successful (have you seen Claire’s story?).

The trick?

You just need to want it bad enough.