Mindset

BECAUSE YOU DESERVE IT OK, I admit –this isn’t really original. I got the AZZKIKR deal from Con Air. That’s what’s on the number plate of that 1967 Chevrolet Corvette Sting Ray belonging to DEA Agent Duncan Malloy. You know the one. “Beautiful? Sunsets are beautiful. Newborn babies are beautiful. This? This is fucking SPECTACULAR!” Agent Malloy has a reputation as a “real piece of work” – hence the AZZKIKR plates on his ride. So I kinda like the … [Read more...] about BE AN AZZKIKR

Many times, our journey through life feels it’s like a trek up some daunting mountain. You know, some epic Everest, Kilimanjaro and K2 kinda slog. Getting from A to B is damn tough. Nothing good comes easy – and don’t we all know it. While a tough journey is an undisputable fact of life, unfortunately, way too many of us just make things much more difficult for ourselves than we need to. You heard me – we just screw things up worse, all by our lonesomes. When faced with adversity, we … [Read more...] about HOW TO CONQUER THE MOUNTAIN

What’s the saddest phrase in English? “If only...” What’s the most dangerous phrase? “I know!” And what’s the single biggest lie we tell ourselves? “I can’t!” Three phrases. Two words. One lifetime of a difference. … [Read more...] about VICTORY

An Unforgettable Coach Will Always Tell You What You NEED To Hear My job is...to make people the absolute best version of themselves they can be. One simple statement. And one hell of a ride. It’s not just about getting to a gym and taking up a membership. Fuggedaboudit! That’s barely even scratching the surface of what an amazing and profound experience this can be. A journey like this is a smorgasbord of emotions, with giddying crests and despairing troughs, and everything else in … [Read more...] about THE TRUTH

A Survival Guide To Defeating The Suckers and Avoid Becoming A Zombie That's right. It's Part 3 of the Vampire Slayer series. This is where we bring out your inner van Helsing and give you your very own Vampire Slayer kit - a definitive way to find out who your favorite vampire is and how to stab a stake right through their heart. In Part #1 and … [Read more...] about HOW TO SLAY A VAMPIRE – PART #3